Frequently Asked Questions
You likely requested this information package because you need a B2B copywriter who specializes in Technology for the Transportation Industry. No doubt you are looking for someone who understands case studies, emails and white papers, as well as trucking.
Whatever your reason for contacting me, you want to know more about me before you hire me to write for you. If we were sitting face-to-face, chatting in your office, you’d ask me questions. Let me try to answer a few of those questions right here and now …
Q: “Do you have experience in my field?”
A. I have spent more than thirty years in the trucking industry, several years as an employee driver and over seventeen as a small business owner. I traveled throughout the forty-eight contiguous United States as well as the Canadian Provinces of Quebec, Ontario, New Brunswick and Nova Scotia. Yes, it was quite a ride. Me, my truck and the road.
Actually, it was much more than a ride. It was a journey and an education. It taught me:
- About trucks, technology and transportation.
- How it all applies to the business of owning a trucking company.
- Writing and the skills of writing persuasively.
- The vital importance of communication.
- That people in any role, are still people.
- Success is directly linked to one’s ability to move people.
Most importantly, I think, I learned that the better you understand people, the better you can communicate and communication is the key to success on many levels.
Q. “What kinds of assignments do you handle?”
Q. “What does it cost to hire you for a project?”
A. For any copywriting assignment, just let me know what you have in mind and I’ll quote you a price. The attached “Schedule of Estimated Investment” gives typical prices for a variety of different projects, and is based on industry standards.
Q. “How long will it take you to write my copy?”
A. I like to have 2 to 4 weeks to complete a copywriting assignment. That gives me time to edit, revise, and polish until we’re both happy with every word.
Sure, I understand. Sometimes you can’t wait that long. So if the job’s a rush, please indicate the date by which you must receive the copy. Due to prior commitments, I may not be able to take on an urgent assignment. However, if I do take the job, I guarantee that you’ll have the copy on your desk by the deadline.
Q. “What happens if we want you to revise the copy?”
A. Just tell me what you want me to revise with some guidelines on what needs to be cut or added, and I’ll make the changes. Revisions are included in the flat fee we’ve agreed to for the assignment, provided that they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after the copy has been submitted.
If you’re not 100% satisfied, I’ll revise the copy according to your specific guidelines, at my expense.
Trucking and Writing
Writing has always been an integral part of my life, mostly for keeping track of facts and figures necessary to protect my own interests, but also to accurately relay details of events to those involved, either financially or from a liability perspective. You never know when a question will come up and it’s reassuring to know that if you check your written record the answers will be there.
When I discovered that it was possible to generate a portable income from persuasive writing, I signed up for courses with American Writers and Artists Inc. and became AWAI Verified as a copywriter.
My truck, the road and my journey, broadened my horizons and taught me to see the bigger picture. Over the course of my journey, I discovered the perfect way to combine my two passions . . . trucks and writing.
You see, there’s a gap between trucking companies and technology manufacturers that is not a lack of information, there are tons of information. It’s more like a lack of communication because one is speaking “truck” and the other is speaking “tech”.
And it’s a well known fact that communication suffers when the parties involved don’t speak the same language.
All this lead me to the discovery of a third passion . . . making sure that no endeavor falls short simply because of a “failure to communicate”.
No matter what the industry or issue, I think we’d all agree; communication can always be improved and better communication leads to better results. And that’s true whether it’s me, the driver, dealing with a particularly difficult compliance officer or you, the marketing manager, engaging your target prospect.
Let’s get together and “communicate” about ways to improve the “communication” of your company’s marketing messaging, resulting in even greater success for you.