What I Do
You want to tell your prospects exactly how they can benefit from what you have to offer. In order to do that, your copywriter must have a thorough understanding of what you do.
With over 30 years of experience in the trucking industry, as both a driver and a business owner, I understand the needs for that industry. In fact, it could be said that I know your customers because I’ve been one of them.
Following are a few of the types of projects I specialize in. Take a look at the copywriting services below and see if there’s something that you could use. If you’re looking for something else, just let me know.
• Case Study – Are you taking advantage of success stories? You have satisfied customers who would be happy to share the story of what your product did to enhance their success. A Case Study tells a success story so that your prospects can see your stuff in action. With a concrete example of how your product or service has helped others, prospects can get an idea of what it can do for them.
• Email – Communicating the benefits of your products or services through email can be very effective. Whether it’s a short email, a long email or a series of autoresponders, emails can be used to inform your clients as to how you can help, and lead them to where they can find more detailed information.
• Brochure – Brochures compile information on your products or services to quickly tell your clients what you can do for them. Brochures are a great way to persuade your clients to buy from you and can be distributed electronically, or the old-fashioned way – in print.
• White Paper – White Papers are a great way to position yourself as a leader in your field. By showing your prospects how a technology or technique works, you are providing valuable information … information that can show them how you can solve their problems.
I can also handle some other copywriting assignments. Following is a list of copywriting services and an estimated investment for each.
I SPECIALIZE IN THE FOLLOWING SERVICES:
|Service Description||Estimated Investment|
|Case Study||$1,200 – $2,000|
|Long Copy Sales Letter||$3,000 – $5,000|
|Direct-mail Package, Lead Generation||$2,000 – $3,500|
|White Paper||$2,000 – $7,500|
|Newsletter||$750 – $3,500|
|Website – home page||$1,500 – $3,500|
|Website – other pages||
$750 – $1,250/page
|Article or Advertorial||$1 – $1.50/word|
|Email, long copy||
$750 – $3,500
|Email, short copy||$250 – $2,000|
|Email Autoresponders (Series)||
$150 – $1,000/email
|Landing Page||$950 – $3,000|
|Blog Post (depending on length)||
$100 – $800/post
|PPC Ads with Keyword Research||
$75 – $350/ad
|Social Media set-up||
|Social Media post and monitor/manage||
|Copy Critique||$400 – $1,200|
|Marketing Strategy and Planning||
$100 – $150/hour
Note: The above pricing schedule is a rough guideline, not a quotation. Each project will be estimated and quoted on an individual basis.