Services
What I Do
You want to tell your prospects exactly how they can benefit from what you have to offer. In order to do that, your copywriter must have a thorough understanding of what you do.
With over 30 years of experience in the trucking industry, as both a driver and a business owner, I understand the needs for that industry. In fact, it could be said that I know your customers because I’ve been one of them.
Following are a few of the types of projects I specialize in. Take a look at the copywriting services below and see if there’s something that you could use. If you’re looking for something else, just let me know.
• Case Study – Are you taking advantage of success stories? You have satisfied customers who would be happy to share the story of what your product did to enhance their success. A Case Study tells a success story so that your prospects can see your stuff in action. With a concrete example of how your product or service has helped others, prospects can get an idea of what it can do for them.
• Email – Communicating the benefits of your products or services through email can be very effective. Whether it’s a short email, a long email or a series of autoresponders, emails can be used to inform your clients as to how you can help, and lead them to where they can find more detailed information.
• Brochure – Brochures compile information on your products or services to quickly tell your clients what you can do for them. Brochures are a great way to persuade your clients to buy from you and can be distributed electronically, or the old-fashioned way – in print.
• White Paper – White Papers are a great way to position yourself as a leader in your field. By showing your prospects how a technology or technique works, you are providing valuable information … information that can show them how you can solve their problems.
I can also handle some other copywriting assignments. Following is a list of copywriting services and an estimated investment for each.
I SPECIALIZE IN THE FOLLOWING SERVICES:
| Service Description | Estimated Investment |
| Case Study | $1,200 – $2,000 |
| Long Copy Sales Letter | $3,000 – $5,000 |
| Direct-mail Package, Lead Generation | $2,000 – $3,500 |
| White Paper | $2,000 – $7,500 |
| Newsletter | $750 – $3,500 |
| Website – home page | $1,500 – $3,500 |
| Website – other pages |
$750 – $1,250/page |
| Article or Advertorial | $1 – $1.50/word |
| Email, long copy |
$750 – $3,500 |
| Email, short copy | $250 – $2,000 |
| Email Autoresponders (Series) |
$150 – $1,000/email |
| Landing Page | $950 – $3,000 |
| Blog Post (depending on length) |
$100 – $800/post |
| PPC Ads with Keyword Research |
$75 – $350/ad |
| Social Media set-up |
$500/network |
| Social Media post and monitor/manage |
$1,000/month |
| Copy Critique | $400 – $1,200 |
| Marketing Strategy and Planning |
$100 – $150/hour |
Note: The above pricing schedule is a rough guideline, not a quotation. Each project will be estimated and quoted on an individual basis.